SHOP LOCAL: Tee for the Soul Helps Discover Your Inner FashonistaSep 06, 2018
Mixing patterns. Determining the ideal jean cut for your body type. Identifying versatile pieces that meet “business casual” dress codes. These are the fashion dilemmas that try women’s souls.
Solving these fashion fears can be challenging when attempting to put it all together in a poorly lit store when a thin fitting-room curtain is all that separates you from the eyes of the world.
Thankfully, now that Tee For The Soul has come to Moore…these and all the other fashion obstacles you face when searching your closet for something to wear, are a thing of the past.
Step into this fashion hot spot, and though you may enter as a fashion virgin, you will leave feeling like a fashion diva. TFTS’s unique concept builds customers’ confidence with helpful stylists offering personal service in a fun, comfortable setting.
Oh yes, and the store also boasts a catwalk and digital mirror. Can you strike a pose?
As a teenager, Jaree Reynolds spent countless hours dreaming of a fashion career and sketching out her ideas. Her passion was further fueled when she attended the Fashion Institute of Technology in New York City. Hot on the heels of training, she aspired to travel to the mecca of fashion, London, where she hoped to attend all the high-end fashion shows.
However, the spark she had for fashion was replaced with fireworks when she met her soon-to-be husband on a trip to Oklahoma City.
Fast forward to eight years ago, when after having spent 17 years as a stay at home mom, Jeree decided to redirect her attention back to her first love: fashion.
“Once my kids were older, I started looking for something to do with my time. Tee for the Soul started as a T-Shirt design company. I created inspirational tees with uplifting messages.”
Her online business expanded as she discovered and began to fill the need of providing trendy yet affordable fashion for women of all shapes and sizes. This became her catchphrase and her mission.
“We want every woman, no matter her figure, to be able to come into our store and not only find styles that fit well but also make her feel good and feel beautiful
We want women of all shapes and sizes to have cute, affordable clothing.”
TFTS was one of the first companies who fought to bring more modern clothing styles and brands to women in need of larger sizes. Jaree worked for two years to get her manufacturers to provide current, trendy apparel in extended sizes to better accommodate her customers. Eventually, several companies jumped on board and began expanding their lines to offer a greater range of sizes for plus-size customers.
“We also wanted to break those fashion rules of what larger women were told they should wear. We wanted them to bare their shoulders, wear bold patterns and to feel free to express their styles and interests.” She added.
TFTS offers distinctive, trendy fashion one might expect to find in a hip New York shop. There is something for everyone here with a large selection of new items arriving daily. Everything from graphic tees to cocktail dresses can be found being modeled by fellow shoppers strutting the catwalk or among the clothing racks.
Some of the wardrobe essentials available here include an ever-changing line of tops, tunics, and dresses in sizes 4-26. Customers love the $9 Leggings, Leopard Kimonos, and Jewelry. Jeans are also at the top of the list for most TFTS customers.
“We have the BEST jeans. Our customers live and die by the Jeans we carry. They have a good amount of stretch to them but are also well fitted. Our jeggings and leggings are the exact same way. They have the look of business casual with the feel of casual house-wear.”
TFTS has become known for its uplifting environment. Among the silky, colorful kimonos and buttery soft leggings, you’ll discover something unexpected.
There’s nobody shaming and critical self-talk allowed here. Instead, you’ll hear “Confidence-speak” and “Body Love” catchphrases instead.
“We work our very best to create a highly uplifting environment and love hearing stories of women feeling beautiful again, and loving the body they live in. We pride ourselves in our shopping experience and customer service.”
The TFTS shopping experience is personal, innovative and one not likely found elsewhere. Each store has a full-size catwalk where customers become models. They walk the catwalks, capture their look on oversized digital cameras-turned mirrors and receive feedback and lots of encouragement from personal stylists.
Some shoppers experience it all through social media where they can engage with others via the group's page or through online fashion videos featuring store stylists.
It is easy to see that TFTS is making a difference in the lives of their customers and transforming the way ladies shop and discover their style. Every day women tell Jeree inspiring stories of how the clothing and fashion advice they received at TFTS, has changed their lives.
One such happy customer was struggling with her body image since having kids and didn’t like how she looked no matter what she wore. She began shopping at TFTS online and receiving encouraging messages from women on the Groupies page. She learned how to style things together and mix and match pieces with items she already owned.
“She wrote us saying that now she looks forward to getting dressed every morning, and loves feeling good in her own skin. She is one of the most stylish women on our page and is now one of the women telling others that they are beautiful and worth feeling like it.”
Jaree and her team bond with their customers in unique, innovative ways, showering them with encouragement that inspires shoppers and brings in new ones each week. Yet, it is the current, up-to-date apparel that brings them to the store in the first place. It’s the merging of these assets that have made TFTS successful and continues to set them apart.
Such retail “magic” can’t be achieved without the support of a great crew.
“We have an amazing team. You can only go as far as the people surrounding you, and our girls and guys are amazing! They believe in the vision of the company which is to lift each other up, and they help to create a fun and positive work environment. They are definitely more like family than co-workers.”
After growing their online presence and experiencing great success at their Edmond location, Jeree decided to expand. She researched and discovered that TFTS had an established and loyal customer base in Moore. The strong support in Moore, coupled with the fact that many of their longtime employees call Moore home, is what moved the needle in our city’s favor to land the popular store.
“Our company has grown a lot over the last eight years. God has blessed us with so many wonderful ladies, friendships and opportunities. We give God all the glory for the success Tee For The Soul has had, and we are excited to see where He takes TFTS.”
The arrival of fall makes this month’s opening of TFTS perfect timing.
Jeree said the store is brimming with lots of great autumn pieces in the season’s hottest colors including lots of Mustard, Navy, and Burgundy. Other styles now trending include tops with patterned sleeves in a textured “waffle” pattern. She predicts these are “going to be everywhere!”
Other popular choices this fall include 80’s inspired pieces as well as some from the 70’s like bell bottoms and super bright colors. She added that layering is always big in the cooler seasons. She suggests mixing patterns and textures to keep older styles fresh and make newer items pop.
Jeree’s company motto is "Tee For The Soul - Where You Are The Model."
“It’s based on Psalm 149:14 ‘I praise You for I am fearfully and wonderfully made.’ We want to be able to play a part in helping our customers feel beautiful, confident, and important.”
To discover your inner fashionista and walk the catwalk at Tee For The Soul, stop in Monday through Saturday from 10 a.m. until 8 p.m.